BRAND DESIGN
BRANDMUSCLE
BRAND reDESIGN
THE BRIEF
After 23 years, BrandMuscle was ready for something new. Internally, there was a large shift in brand positioning and that was a great opportunity for a visual brand shift as well. Since BrandMuscle is an established company, the goal was to give the company a fresh look without making the brand unrecognizable. The solution started with a slight logo and color palette update. From there, we were able to evolve all brand elements including, but not limited to: visuals (iconography and illustrations), email design, headshot styles, social media visuals, internal product branding, and the biggest task of all, the website design.
client
BrandMuscle
my role
Art Director
See the full live website here.
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