PUBLICATION DESIGN

THE 2023 STATE OF LOCAL MARKETING SERIES

PUBLICATION DESIGN

THE BRIEF

BrandMuscle produces the State of Local Marketing Report every year to provide potential corporate customers all-encompassing data useful in maximizing their marketing investments.

For the 2023 report, rather than delivering the data as a robust report, we chose to introduce the data a little at a time instead of having a 100+ page report. Therefore, in addition to our PDF format to share with clients, every month each new section of the series was released as a LinkedIn newsletter to our subscribers.

After we published our first State of Local Marketing newsletter, our total number of newsletter subscribers rose to over 20,000 subscribers. On top of the newsletter followers, our total amount of Linkedin followers grew from slightly above 42,000 to 75,000 followers.

See the live newsletter here.