description

The Wine & Spirits Wholesalers of America event is an event that BrandMuscle attends every year since a large portion of our clients reside in the beverage and alcohol space. Our strategy centered around our four BrandMuscle pillars: print, compliance, sustainability, and our new product, Palette.

For this year’s event, the booth size was 23’ x 23’. The materials that were developed for this event include three banner backdrops, a podium, rectangle flag banners, table tents, logo signage and decals, sell sheets, and handouts. In addition to those materials, we also formed two activation strategies. The first centered around our evergreen marketing campaign, BrandMuscle Strong, and included a strength competition. The second was a coffee station that doubled as a conversation starter. Attendees selected the color-coded coffee cups that represented the BrandMuscle pillar they were most interested in discussing. For both activations, paper materials, decals, and signage were produced.

Client

BrandMuscle

my role

Art director